The full name of SEO is Search Engine Optimization. In simple words, people enhance the content and technology of a website to increase its visibility in search engines. This can help both the quantity and quality of the website traffic.
SEO copywriting is online textual creation specifying on search engine ranking (e.g. Google, Yahoo and Bing etc). With effective keyword usage, the copywriter makes relevant and meaningful articles. Artificial intelligence algorithm can understand the content thoroughly and rank the pages on the first page of search result.
Nowadays, search engine is a very important promotion tool. If you have free organic ranking, your brand and product will get huge exposure, and save a lot of digital advertising fee. Furthermore, users from organic search are more satisfactory with the website content (this is the value of Google!), they are easier to convert to real customers. Your revenue therefore improves.
Tell you one thing, today search engine still relies on text to work. Thus, copywriting accounts for 60% of the SEO success.
Because general SEO companies don’t write for clients, on the other hand, copywriting accounts for 60% of the success. After all, you cannot see a good SEO performance even they have done tech improvement (such as responsive web design, speed-up etc) and added a lot of backlinks. The SEO copywriter of EstherPoni is familiar with SEO, and full of experience. We can write articles understandable to both human and machine. So, it is natural to have the best SEO performance.